Some contemporary meme genres are based off photographs from photoshop memes, stock photo memes, videos and fads.They are the innovations for creative outlet and they have developed in popular culture.
The
memes that are fads tend to grow and become viral with the fast connection of
communication (sharing) which has changed from word of mouth. People are
deciding subconsciously what memes become viral the main factors developing
meme culture is exposure and repetition. The mere-exposure effect where people
develop preferences for familiar things, much like viruses or how brands use
their logos to become noticed.The use of memes which is a system of behaviour passed from one individual to another for example a text or photograph of humours nature that often goes viral and is spread across platforms with slight variations. Memes have been created and shared daily by many internet users.
In the past people were exposed to a one meme version for example jokes but compared to nowadays where users can scroll through Facebook, google with millions of memes readily available. Memes are now present in the general public’s day to day life rather than sporadic entities but as adverts, texts and images

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